Search Engine Optimization

Where do you want to be found by the customers- on first page of search engine or elsewhere? Search engine optimization increases the websites searchability. Search engines have developed algorithms which look for multiple factors to search and show results to the visitors. To populate the results, search engines use keywords. Keyword with the best possible match comes on the top search results.

Search engine optimization increases the organic ranking of the website. Before someone puts in money in SEO campaign, the concern remains about the results. But once you get the SEO done, number of search results will talk a volume about the success of SEO campaigns.

Our company takes in pride in delivering SEO strategies and implementing them to get the desired results. Our goal is to put your website in the first 3 results on search engines.

Steps for a Successful SEO Campaign

Keyword Search

Keyword search is an activity that gives high returns in SEO. It is found to be successful if the words you put in the search box generate the related results. Correct analysis of keywords may bring in highest ROI for the business. It is important to understand the keyword and get it right.

Content Development

Overusing the keyword or keyword stuffing dilute the entire purpose of SEO. It becomes important to focus on other content too. Creating and posting diverse content is desirable for SEO. Time demands for informative and engaging content to bind the visitors to the products and services.

Link Building

This is one the traditional yet the effective SEO techniques even till date. However; the concept of too many links has changed to quality links only. It is imperative to know the websites that are frequently visited by the users as only those websites serve as an appropriate medium for building the links.

Title Tags and Meta Tags

SEO Start with studying the website for which SEO is being done at the first place. If the website is not updated as required, none of the SEO activities done over and above will yield any result. The URL’s, Title tags, Meta Tags and Descriptions must be informative and provide useful information.

Video Submission

Videos have become important in SEO. After text messages, it is the videos which are gaining popularity. Graphics and voice in the videos makes the content easy. Videos also get quality back links to the website.

What is New in SEO World?

Mobile World

Gone are the days when we use to surf internet only on desktops or laptops. Search engines have moved to mobiles. Thinking of SEO from the perspective of mobile internet is inevitable now.

Increase in Voice Search

Text is being taken over by Voice search slowly and steadily. Countries like US have highest number of voice searches. It calls for evolution in SEO strategies to get the results closer to the search.

Highest number of local search

Mobile browsing is giving rise to the local search. The SEO activities such as keywords analysis are thus taking a shift to reach the targeted customers.

Emergence of Video Marketing

The word Viral is associated more with the videos than with the text. Videos and images have now become the central focus of search engines. The question is how to monetize on the videos.

Site Speed

Efficiency of a website is tested by the speed with which it loads. The websites which takes more times to load are not considered good from SEO perspective.

Conversational Keywords

No longer is the role of keyword to attract traffic. The look and feel of the content has changed. SEO requires keyword that drives conversation.

Elements of Our SEO Strategy !

Understand our Customers

We talk to our customers on regular basis to know the challenges that they face in their day to day work and how can we solve them. Basis our findings we take step to build a SEO strategy that compliment their needs.

Check the Top Ranking

We could have described it as “check where you stand in the ranking on search engine”, but we don’t want to check your ranking as we have just understood your needs and we are yet to start the SEO for your project. In this step, we target the competitors. Any top place in search engine for the same business is your competitor. So we study their websites, their keywords and we include all our findings in the SEO strategy that we create for your business.

Building Content that Appeals Readers

Content can either be consumed or avoided. Our goal of content creation is to provide value to the target readers. Content can be Infographics, Webpages and Videos. Infographics are good for social media, Webpages include case studies which are fascinating. Videos are still the untapped source of content marketing. Depending on the needs of business, we provide content development services to our customers.

Linking the Pieces of Strategy

Once we have understood your needs, we have reviewed the competitor’s position; we go to our internal teams- developers, designers and content writer and list all the things that is required to make the project a huge success. We link the pieces of strategy and from here the work on the site begins.