Pay Per Click (PPC)

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Organic results take time. Pay per click (PPC) generates instant results. Many quickly deplete their budget and thus raise their hands signalling defeat. Sometimes a small change gives a huge dent. What seems simple in the world of PPC requires knowledge, skill and experience to run. We use PPC techniques which help to achieve measurable results.

Pay Per Click is one of the most sought after technique of online marketing. Google Ad words and Yahoo’s Search Marketing is the solution for quicker results in least possible time. Through our PPC campaigns we aim to radically improve your search rankings on search engines.

Here’s what our PPC Campaign includes:

Thorough Market Research

Our PPC campaign starts from knowing your business, your competitors place in the market and the search patterns which the customers use to buy product and services.

Choosing the Campaign Settings

This stage includes making a strategy for running the ads. A lot of ads test and ads variations are tested. We test the search patterns and apply the bid modifiers.

Searching Keywords and using keyword match types

Success of PPC campaign depends on the keyword selection. Finding the right keyword is necessary. Most of the strategies revolve around the selection of keyword. We study the keyword variations as Broad Match, Broad Match Modifier, Phrase Match and Exact Match.

Fitting Proper Extensions

We review various sitelink extensions, callout extensions, call extensions, location extensions and review extensions and try to fit the best one while displaying the ads.

Optimizing Best Practices

We analyze the search term results, we look at the geographical performance of campaign, we analyse the performance across different devices and adjust our bids according to the business requirement.

Advantages of Pay Per Click

PPC Drives Revenue

No login required here to accept the simplest of the truth that PPC drives revenue for the business. This simple yet profound advantage makes the people go for it.

Pay only for the clicks

Through PPC you can keep a count of money. You know exactly why are you paying and where the payment is going. You pay only when someone clicks on the ad.

Within the Budget

You can set your own budget for the campaign. You can change the budget at any stage of the campaign. This ways the campaign runs within the limits of budget that you have.

Location Targeting

PPC campaign can be run as per the specific needs. You can display more than one ad as per the target audience. Place, time, device preference and location all can be considered and modified as per the target audience.

Quick Results

Organic results take time whereas PPC results can be generated quickly. It can show the results as fast as an hour next to when the campaign starts.

Measurable Results

Everything that can be measured can be improved. In an Adword account, you can see everything and anything that relates to the campaign. Clicks, visits, and costs, whatever you wish to measure is there.

Maximum Exposure

PPC is keyword based. General keywords may not attract as many customers to your business as the PPC keywords do. This way your brand gets maximum exposure in the targeted market.

Not Impacted with Changes

Google Algorithms keep on changing. Every time an algorithm changes, it asks for the changes in SEO Strategies. Whereas PPC is least impacted with changes and you can be assured that your campaign won’t come to a halt.

Easy to Implement

Unlike organic SEO, it does not require multiple practices such as Meta Tags, Link Building and many others. PPC is quick and easy to set up.

Enhance Local Search

If at any time you require a product/ service, you would be habitual to do a local search. PPC targets the local customers and thus enhances the local search.

History of PPC

History of PPC dates back to mid-1990’s. First mention of PPC was in 1996 in Planet Oasis. However; PPC started gaining popularity in 1997 when many brand (over 300) started paying for the campaigns. Since then it has remained one of the most common mediums to generate links and increase revenue.