65% of social media users refer to the online content before making a decision to buy a product. Size of brand does not matter. If you are touched by content, it can lead to viral sensation. Content is the greatest investment for any business. Quality content drives profitable customer action. Just like the readers, search engines like good content. Search engines measure the quality of the content with the help of Facebook Likes and Twitter Retweets.
Visitors love to read quality content. Content makes them coming back to the website and so the popularity and the SEO ranking witness a jump. Blog posts, videos, images and discussions all comes under the umbrella of content for a normal website and for e-commerce sites product descriptions and reviews by users sum up to be the content of the website. We write the most authentic and impactful content to get you excellent results in shape of more conversion rates and high profits.
Stages of Content Development:
Our content writing team keeps everything well organized. We plan content way ahead of time and use calendar for super efficient content development process. For driving in the traffic, the simplest of content pass through the following stages.
Idea Generation
Research
Conceptualization
Optimization
Placement
Content promotion strategies that work wonders for any brand
A well written and strategically promoted content is the heart of marketing. One who consumes your content is known to have passed the stage of a prospect and is now ready to become an actual buyer. Content promotion is more than art. Content is a means to attract and engage the target audience. Here are some of the customer centric content promotion strategies that fuel customer engagement:
Email your sources
E-mail is the traditional and yet one of the powerful ways to get the customers in,Make a list of people whom you know and e-mail your content to them. Mention the article. Blog about your product and see the number of links you get.
Convert the Text to a Video
Not everyone likes to read. To some graphics and videos seems more catchy and easy to understand thing. Channels like YouTube have millions of users who look for great videos. There is an untapped market in YouTube. So post a video and get the followers.
Tweet
Twitter is the shortest form of content which engages the users. It helps you build a solid community and strengthen the connections. The social followers give you more business than you can expect from any other marketing channel.
Info graphics
Text, PPT’s, PDF’s , Videos and now here comes the infographics. Infographics add few tweaks to your content and make your content popular.
Facebook your content
Can you bypass the importance of facebook in building brand? Friends, family, co-workers, you may find all on the facebook. More interactions, More likes, more comments make your brand all the more popular.
Answer on Quora
By the time you are reading this article, someone has asked a question about your brand on Quora. Find the question and share a sincere view. You will win customers.
Pin It
Is your content visual? Go ahead and pin it on Pinterest. Is it appropriate for Instagram too? Good, share the content on Insta and get instant positive results.
Try the old Networks
Don’t forget- Old is still Gold. StumbleUpon and Delicious are still popular among masses. Go, create an account and check. Who knows you may get your first customer from there
What services do we provide in content writing?
You have only 5 seconds to grab buyer’s attention. In those 5 seconds, you must make the visitor click on the relevant content which talks about your product and services. Your informative content should motivate the visitor to become your loyal customer. We can help you in writing effective content that engages the visitor. Here is what we do in content writing:
Website Content Writing
We write interesting informative and SEO Oriented website content. Our comprehensive content showcases your business to numerous prospects and turn them into your reliable customers.
Social Media Writing
Social media loves the creative and competitive content and that is what we excel in. Our interactive and innovative content for Facebook, Twitter, Google+ and many other social sites generates good amount of business traffic.
Blog Writing
We write informative and interesting blogs. Our blogs appeal to the business prospects. We support our blogs with extensive research and validate the originality before we post it on your blog space.
Newsletter Writing
Newsletter is the best tool to educate your customers about your products and services. Appealing and engaging newsletter uplifts the brand. Newsletter appeals to the business prospects. We write professional, SEO Oriented newsletter that helps you get more business leads.
Editing and Proofreading
Impeccable editing and proofreading eliminates all the mistakes from the text to make it user friendly. It makes the content qualitative. Proofreading catches the smallest of errors and thus makes the content extraordinary.